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Conventional logic to strategy formulation starts from the premise that organizations create value by outperforming their competitors. Value innovation assumes that an industrys conditions can be shaped. 

Co-Creation is an exquisite technique for radical value innovation and re-engineering experiences. Companies are tired of getting beaten by competition, companies want to develop a new business or business area, companies want to create a sustainable better positioning in their industry... these are all situations where The Strategy Management Collaborative introduces the technique of co-creation.

The premise behind co-creation is that innovative value attributes are designed in participation with stakeholders. To identify potential interaction points for co-creation, the DART method is used. 

This method stimulates ideas for value innovation by fostering Dialogue, improving Access, reducing Risks and enhancing Transparency. Co-creation is a methodology to formulate innovative value propositions and to better align processes to stakeholder needs.

Experts Ready To Help

Mathias Mangels


Fanny Schwarz


André Coutinho


Dora Amiden


Rogério Caiuby


Robert Kaplan

Harvard Business

How can we help you?

To discuss how our team can help your business achieve true results, please Contact us